About Us    Fellow Members    Go Back to : Home Go to : International E-Bulletin
||MARUTI||
(Registered publisher under MHRD, Government of India)
(CIN: U22219MP2017PTC042990)
Publish Conference souvenir/Proceeding with ISBN number


Commerce and Management

Marketing Mix Model for Pharmaceutical Industry: Promotion-A Pakistani Perspective

Prof. Dr. Rizwan Raheem Ahmed & Irfan Sattar ,Chapter, pp 1-22, (2014) ISBN:978-93-84648-08-4
Highlights:-
Marketing of pharmaceutical product is a unique and fascinating discipline, spiced with continuous interaction with target audience, and most of the communication taking place on a one-to-one basis. This chapter Promotion is one of the most important Ps in marketing for pharmaceutical Products, which describes how it is important and practiced in Pakistan.

FILE SIZE: 436.26KB

Show Detail

PROSPECTS OF SMALL SCALE INDUSTRIES

Dr. Nalla Bala Kalyan,Chapter, pp 1-28, (2020) ISBN:978-93-89817-15-7
Highlights:-
Indian small-scale industries engage in recreation an extremely significant place in the financial development of the nation and have enormous potential for employment generation. This chapter focuses on the prospects of small-scale industries. The SSI has been renamed as Micro, Small and Medium Enterprises with the introduction of MSMED Act, 2006.

FILE SIZE: 3244.64KB

Show Detail


Medha Innovation and Development International Science Community Association   & Developed by :